Learning Outcomes Assessed:
2. Explain how Big Data can be used to support business objectives and functions
Design a group poster and a supporting 2,000-word summary on the following:
1. Choose an organisation that relies on big data on a daily basis.
2. Identify, summarise and appraise the benefits, challenges and techniques of big data analysis related to the chosen organisation.
3. Consider how big data can support the organisation’s business objectives and functions.
4. Provide a summary of recommendations, detailing how the organisation can better utilise big data to support its business functions and objectives.
Specific Assessment Criteria
First class: The poster and report will be to a high standard. It will demonstrate an excellent understanding of the subject. The accompanying paper clearly summarises the main findings of the research and is produced to a high standard. Referencing and research will be excellent and used effectively throughout to support your arguments.
Second class: The poster and report will be to a good standard. It will demonstrate a good understanding of the subject. The accompanying paper summarises the main findings of the research and is produced to a good standard. Referencing and research will be good.
Third class: The poster and report will be to a satisfactory standard. It will demonstrate a satisfactory understanding of the subject. The accompanying paper summarises some findings of the research and is produced to a satisfactory standard. Satisfactory use of various academic sources and application to theory is evident. Only the minimum of 5 sources has been provided, with at least one academic text and two academic journals included.
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