MGT 489 Strategic Management-quantitative data to produce a SWOT analysis

Task:

Problem Solving & Quantitative Analysis:

1. Identify the critical problem in the case

Use both qualitative and quantitative data to produce a SWOT analysis

1. Identify 6+ major Strengths in the internal environment

2. Identify 6+ major Weaknesses in the internal environment

3. Identify 6+ major Opportunities in the external environment

4. Identify 6+ major Threats in the external environment

Generate 6+ alternatives

1. Use the QSPM to select the 3 most attractive alternative to address the problem

2.Produce a 3-year plan to implement the selected strategy

Format & Submission:

Your exam must be typed. You must use the template “CBCaseAnalysisPartB – Template.” The only file types. Note this file is attached separately and must be used for answers. acceptable for this exam is a Microsoft Excel workbook. When you have completed your case analysis, please submit your analysis via Canvas Assignments: CB Case Analysis, by the deadline. Failure to do this will result in a “0” on the grade for this exam.
Plagiarism is not tolerated. If you use any statements from the case, please paraphrase them. Directly copying statements from the case is NOT permitted, Instructions for Steps in SWOT

1. List the firm’s key external opportunities
2. List the firm’s key external threats
3. List the firm’s key internal strengths
4. List the firm’s key internal weaknesses
6. Match internal strengths with external opportunities, and record the resultant SO Strategies
7. Match internal weaknesses with external opportunities, and record the resultant WO Strategies
8. Match internal strengths with external threats, and record the resultant ST Strategies
9. Match internal weaknesses with external threats, and record the resultant WT Strategies

Instructions for Steps in a QSPM

1. List the firm’s key external opportunities/threats and internal strengths/weaknesses (from SWOT) in the left column of the QSPM
2. Assign weights to each key external and internal factor (0 -1): The more important the factor is to the firm, the heavier the weight is.
3. Select the top 3 alternative solutions from SWOT to be evaluated
4. Determine the Attractiveness Scores (AS) ( 1, 2, 3 or 4): The more attractive an alternative is to the firm in handling a factor, the higher the score
5. Compute the Total Attractiveness Scores (TAS)
6. Compute the Sum Total Attractiveness Score
7. The alternative with the highest sum at the bottom of the QSPM is the solution to be implemented.

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

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