Corporate Strategy of a Bus


1. Explain how an e-business website would fit into the corporate strategy of a business. (100-150 words)
2. An organisation has developed a business strategy which focuses on the creation of an e-commerce website to generate sales for a niche marketing opportunity. Each product displayed within the site will have associated data that includes: price, cost price, quantity in stock, title, description and product category.
a. Which component of information architecture would best describe the data requirement for products within the website?
b. Describe this scheme and how the product display would fit into the business strategy above.
3. A multinational organisation has a number of e-business websites in different regions globally. The corporate strategy of the company is to differentiate between local competitors by offering niche products at a discount. The main website has a number of links, each that are regional e-businesses. Links on these sub-sites show identical product offerings. This is an example of which type/s of navigations:
4. List and briefly explain three things you need to consider throughout the project when liaising with the client.
5. List and briefly describe two phases of a project that the end user should be involved with.
6. A design team hired by an organisation have produced the information architecture for a site that the client is not happy with. There are two problems: incorrect element placement on the wireframes, and labels are worded incorrectly (they are not terms typical users are familiar with). What has most likely gone wrong?
7.  The primary purpose of clarifying the IA strategy with the client (phase two of developing a website) is to:
8. Consider cascading style sheets (CSS)
What is the purpose of incorporating CSS into your website?
What benefits does incorporating CSS into a website provide?
9. Consider HTML and XHTML
What is HTML?
What is XHTML?
Describe the use of HTML and XHTML in web design.
10. What is the purpose of HTTP?
11. HTTP requests are used to send information from the client to the server. Which two request types are valid methods?
12. Users now access websites and associated information from a wide range of devices, such as smart phones, tablets and computer screens. The design team needs to know how to construct websites in such a way that elements on a web page are scaled according to the device width.
What does the design team need to consider when developing a website for these devices?
How is this set?
How should this be documented in the technical specifications?
13. Consider the World Wide Web Consortium (W3C) standards.
What is the W3C?
What are the W3C standards?
List and briefly summarise the W3C standards for web design and applications.
List and briefly summarise the W3C standards for web architecture
14. A client has asked your design business to validate their newly developed website to ensure it complies with industry standards. What practical step should you undertake with the site?
15. Describe the purpose of site maps.
16. Information architecture (IA) attempts to clarify the interdependent nature of which three elements:
17. A client has a need to develop an online sales system to sell tickets to a sports car expo they are promoting. Using information architecture, they would like you to design the online processes involved. Which tool will be the most effective and efficient way to visually communicate the process to the client?
18. What is website accessibility?
19. Why is accessibility so important? (100-150 words)
20. A user of a site you’ve created, has disabilities, and was not able to navigate through the site successfully. The labels used for navigational links were not being registered by the assistive technologies used. What step in the development process has most likely not occured?


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