SITXMPR007 Develop and Economic Activity

Task:

1.1. Confirm core activities, customer base, business values and current business direction.
1.2. Identify and analyse information on current and past marketing and its effectiveness.
1.3. Review business performance information to identify strengths, weaknesses and critical success factors.
1.4. Identify and record current capabilities and resources, including the need for specialist assistance.
1.5. Record and report information according to organisational requirements.
2.1. Identify and analyse information on expected market growth or decline, and associated risk factors.
2.2. Record and analyse projected changes in the labour force, population and economic activity.
2.3. Gather and analyse comparative market information.
2.4. Identify and analyse industry and customer trends and developments, including emerging technologies and innovations.
2.5. Identify and analyse legal, ethical and sustainability requirements and potential business impacts.
2.6. Record and report information according to organisational requirements.
3.1. Identify and analyse opportunities based on internal and external market analysis.
3.2. Explore new and innovative marketing approaches.
3.3. Develop marketing strategies that are consistent with direction and values of the organisation.
3.4. Develop strategies in consultation with key stakeholders, integrating legal, ethical and sustainability considerations.
4.1. Formulate marketing plan that clearly communicates priorities, responsibilities, timelines and budgets.
4.2. Provide timely opportunities for colleagues to contribute to marketing plan.
4.3. Submit marketing plan for approval according to organisational policy.
5.1. Implement and monitor activities detailed in plan according to schedule and contingencies.
5.2. Produce marketing reports according to organisational policy.
5.3. Share information on marketing activities with operational staff to maintain awareness of current organisational focus.
6.1. Evaluate marketing activities using agreed methods and benchmarks.
6.2. Make adjustments according to evaluation.
6.3. Communicate and implement agreed changes.
Each assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student can only achieve competence when all assessment components listed under “Purpose of the assessment” section are recorded as competent. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.
There are two (2) tasks to complete for this unit of competence:
This assessment is based on ACA Restaurant Café’ Business Plan and uses several scenarios to complete the 2 (two) Tasks. Certain tasks contain sub-tasks with written questionnaires, case study analysis and report writing.
These tasks comprise the assessment of the application of ACA Restaurant Café’ business standards and policy knowledge and identifying and addressing the needs to analyse internal and external business environments and develop and evaluate marketing strategies and plans for products and services. You will need to demonstrate your management skills in applying appropriate marketing strategy tactics that will assist to define the overall direction and realise your business’s goals and build a strong reputation for your products/services. It articulates how you can deliver your products or services in ways that will satisfy the customers.
You are required to respond to all the tasks by demonstrating your skills and knowledge within the assessment guidelines and requirements. Certain tasks have been developed with templates, tables and sections with appropriate spaces, in which you will have to complete and/or provide information to ensure you demonstrate the skills and knowledge of the units. Marking criteria have been provided to support the student’s understanding of the requirement for each task. 
To be deemed competent in this assessment each student must demonstrate through written reports and provide information in given templates, the knowledge, and understanding of what actions are necessary to obtain and keep current with the legislative requirements for their industry and specific business. You will have to respond to all the tasks by demonstrating your skills and knowledge within the assessment guidelines and requirements. In Task 1(B-D) and Task 2A & 2F(1,3-7), there are templates provided, in which you will have to utilise to ensure you validate the required skills and knowledge.
Your responses must comprise:
A comprehensive, detailed and integrated marketing strategies information and marketing plan
A work plan and operation procedures
A formal communication strategy
A reflection of current relevant legislation regarding age, disability, racial, sexual
Formal and planned involvement with a wide range of stakeholders
A documented risk, issues, and change-management methodology
A quality execution plan with assurance and control processes of marketing strategy
A restaurant café’ team-based environment
Evidence of the following is important:
Demonstration of marketing strategy implementation and its standards review within the workplace
Knowledge of marketing strategy application and the promotion of its benefits, strategies to comply with procedures for handling legal, ethical and sustainability praties, complaints, and management plans, tools, issues, and likely challenges
Task 1 – Research and Analysis to prepare for Marketing Strategies
This activity has been designed to assess your knowledge and understanding of the need of research for managing the preparing the complete marketing strategies for the products and services in the workplace.
This task consists of questionnaires which associates with the knowledge of the marketing strategies and organisational standards through analysing the past and current marketing strategy to apply, manage and improve marketing techniques to gain more customer attention to support business growth for the catering services of ACA Restaurant Café. The responses should include the following:
Must be relevant to the business functions of ACA Restaurant café that you will find in e-learning unless otherwise stated. Responses should link to the theoretical and legislative aspects of diversity followed by relevant experience/exposure within ACA Restaurant café’ work environment and the scenario incident stated within the assessment. Your response to the questionnaires must relate to roles and responsibilities and business of the restaurant cafe.
The questionnaires have been developed with templates and sections with appropriate spaces, in which you will have to complete and/or provide information to ensure you demonstrate the skills and knowledge of the units. Instructions are provided to which students must comply to gain the competency level. 
Suggested links provided to support findings. Stimulated to practice.
Marking allocations have been stated with each task to support the comprehension of the required information to be delivered. 
Demonstrate that you can or have applied what you have learned, regardless of whether you have undertaken all the performance requirements of the workplace.
Task 2 – Development of Marketing Strategies and Plan 
This activity has been designed to assess your knowledge and understanding of developing a marketing strategy and preparing a marketing plan that should address all the key criteria as listed in the tasks. 
This task consists of conducting report writing detailing the marketing plan which involves the creation and implementation of strategies to achieve a desired goal to increase market share or gaining wider distribution. It also supports to understand the product/services, where it fits into the market, who you are trying to talk to, how you are going to reach them. 
The execution of the task should include the following:
Must be relevant to the existing marketing plan established within the Business Summary that you will find in e-learning unless otherwise stated. Responses should link to the theoretical and legislative aspects of diversity followed by relevant experience/exposure within ACA Restaurant café’ work environment. The information provided must relate to roles and responsibilities and business of the restaurant café.
The development of the reporting an documenting the marketing strategies and plan, must comprise of the requirements to accommodate the performance requirements as stated in the task instructions and marking guide, and to complete this task, the student must comply and use the template provided. 
theory answers without reference to ACA Restaurant Cafe’ business will not be assessed as satisfactory
Demonstrate that you can or have applied what you have learned, regardless of whether you have undertaken all the performance requirements of the workplace.

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

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